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Tag: small business

24-HOUR EARTH DAY SALE

24-HOUR EARTH DAY SALE

ETSY COUPON CODE:

EARTHDAY

* 10% OFF all orders *

ends Tuesday April 23nd at 12 AM

 

I could not think of a better way to celebrate earth day than coming to attend a great craft show in the greater philadelphia area. Twice will be, along with a ton of other artists, to the Har Zion Temple at Craft Spectacular today (sunday 4/21) 9:30am-5:30pm and tomorrow (4/22) 9am-3pm. So many artists offer eco friendly products, you will not  be disappointed. So come, if you live in the area, and don’t forget to tell your friends.

 

Learn more about Eart Day here.

VALENTINE’S SALE FOR SINGLES 50% OFF EVERYTHING (24 HOURS ONLY)

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You are single, true, but nobody said you also have to be miserable on Valentine’s day. Spoil yourself with a nice take-home dinner, a good glass of wine, and why not!? Surprise yourself witha new pair of earrings! 

You don’t need a boyfriend to have a beautiful valentine’s gift, you can buy one yourself, with Twice’s help… 

Use coupon code VALENTINE for 50% OFF anything you want in the store. We are no Macy’s, this is a one time event, here at Twice! 

***Offer is not valid on custom and bridal orders.

 

Diamonds last forever, and so does plastic.
Copyright © 2012 All Rights Reserved

North American friendly #connectfriday on Twitter

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A few weeks ago, I discovered #connectfriday on twitter: a group of folks involved in some sort of green business and interested in chatting, exchanging their ideas and expanding their networks. Only drawback, the event occurs at 10AM-11AM Greenwich time… While discovering the event due to my insomnia was a great thing, perpetuating my insomnia for participating in the event seems a bit extreme.

Because of that, and given the great success it is having in the U.K. the amazing response I’ve had while participated, I decided to start a U.S. friendly #connectfriday every friday 10AM-11AM EST  (New York Time). Needless to say, U.K. folks are invited for an early tea (it would be around 3PM their time).

If you are a green business, or simply interested in green businessses, log in onto your twitter account and include your #connectfriday hashtag in your tweets. You can follow other green businesses and find out about events. I’m telling you, it’s great!

Looking forward to seeing you all there!

Square Gift Cards Hype and Why I Am So Excited

ImageBig deal on technology blogs and business news: Square has gotten into the gift card business. Some crafters are super excited and according to reporters, it could be a big deal for small businesses by boosting their sales by a lot. Some folks though are lukewarm about it, for two main reasons. First, the whole thing is a bit counterintuitive: the sender has to download wallet (Square’s mobile application for making payments without sliding your card) and then find the business (which has to have a square account and shop enabled), to be able to use the gift card option. Second and most important, the sender has to have wallet, the new Square application; and Square is not very popular yet, as a matter of fact. Yet, something tells me that this may be potentially a big deal for me. I’ve been wanting to offer gift cards through my shop for such a long time, but all the option I’ve explored so far are way out of my reach (aka, too expensive!)

Here’s how I see it:

1) The wallet option per se does not provide gift cards. Gift cards are part of every shop on the wallet shops directory. However, you can enable your shop visibility on the directory. This is done through your account @ squareup.com, by changing your business profile options. If your shop has a physical location, it come up very easily, also because of the relatively low competition at the moment.

That said, I have a “mobile” business and my shop does not come up easily in the business search on wallet if I type generic words such as “jewelry” and there’s not much room for customization on the Square profile. Besides, the person HAS to have Wallet, to be able to buy gift cards, and I don’t see a large number of people having it anytime soon. The next option is my real source of excitement.

2) The person ordering the gift card needs to have wallet. True, but who said that it cannot be YOU at a craft show, ordering the gift card from your phone and sending it to the receiver’s email on the buyer’s behalf?

I think this is the real deal.

Any thoughts?

If you are an Etsy seller and want to participate in the discussion, I have an open thread here.

Stefania – Twice

Creator and Owner

Green_Earrings_Logo_128x128

Copyright 2012 © All Rights Reserved

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Welcome direct checkout

We all know that no matter how you got here, it was because of your interest in handmade goods and/or your warm  support to local businesses. By giving handmade gifts, you will make this holiday special for all the people you love.

To make your shopping even easier, we worked hard to launch direct checkout from our website. You can starting now buy our eco-elegant jewelry directly directly from our website. We are very happy that we made the impossible to set up the shopping cart in time for the holidays. Because we constantly strive to make Twice better, we are already working to improve your shopping experience. In the meanwhile, enjoy free shipping on all our products, when you purchase something directly from our website. And remember, we are happy to accommodate custom orders and we commit to ship most orders the by the next business day.

Thank you for your support.

Stefania,
Twice

Copyright 2011-2012 © All Rights Reserved

Five things I’ve learned about shows from being 6 months on the road

Here I am preparing for my next show, the second to last one for this year. It is expected to be a very busy one, and I a thrilled to not having to drive for more than 5 minutes to get there… The season started intensely in August and only a hurricane (Sandy actually, I am not joking) stopped me for 2 weeks.

The best show of the season was a Green Fest in Connecticut. I don’t think Connecticut had too much to do with the success, but the instead a combination of the right crowd for my product and a well advertised event.

 

The worse show of the season was in Philadelphia. Again, I am sure Philly was not the problem because I’ve had some great shows in the area, neither were the organizers who did a great job in the past. My suspicion is that the theme was a bit off. Here’s how it went: people came over after buying a $20 ticket to wait until a cow pooped on the grass. Yes, you are not misreading, people spent something like 2 hours staring at a cow’s ass waiting for her to shit ont he grass. The grass fence was divided in squares, squares were numbered and the lucky winner would be the one whose square the cow shit on. That crowd was not clearly interested in handmade jewelry, or any handmade nothing, for that matters. The only stand that had some traffic was the funnel cake truck. Good for them and for the pro-diabetes community. Bad for me.

Now it’s time to sum it up. Here’s a few things (which will translate in rules for next year) I am taking home from 6 months on the road:

1) Never go to shows involving animal activities.

2) Never go to shows involving poop, of any sort. Also vegetables, fruit and other edible things are banned.

3) Foodies food trucks are good; junk food food trucks are bad. 

4) Never go to shows that cost less than $70/day. That typically means that the shows was not advertised AT ALL. 

5) Last but not least: Never go to shows involving children activities. Their behavior typically ranges from disruptive to destructive and parents can’t focus on shopping if kids are insistently asking for candy.

Now, these rules wont apply for everybody. If you are selling hot dogs or funnel cake, you should probably ignore all the rules stated above.

 

And you? What was your experience with shows this past season?

 

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DIY – Business cards: How to make upcycled business cards for your small business

If you follow me on Twitter, you probably know that I was the luck winner of a business cards giveaway, sponsored by UPrinting. I am very excited about this win, because the cards are made out 50% recycled materials and Uprinting uses green ink to print them.

However, it probably will be a while until I receive the cards, thus I need something to hold on in the meanwhile. I decided to apply my upcycling skills to solve the issue. It occurred me that I have been saving cereal boxes for a while now, because I want to make my jewelry boxes out of cereal packaging. Cereal boxes are perfect for business cards, because they have just the right texture. Furthermore, those boxes are recycled, which makes it even better. Of course, you can only use the inner part of the box, unless you find a way to cover the cereal images.

Here’s what you’ll need:

– Scissors or any paper cutter device

– Cereal, pasta or oatmeal boxes

– Printer, rubber stamp or simply a pen (if you have a nice handwriting)

Just cut the business cards the size you need. You can also make price tags and other paper marketing tools with the same method. I personally chose a mini business card size (1.5 inches high x 3 inches wide). It is the perfect size for small items such as earrings. I then printed my logo and addresses on paper—documents or junk mail printed on one side will work— and cut the logo so that some of the cardboard is visible, then paste it with some glue. If you have a stamp you can use that, which will give your business cards a surprisingly professional look. If you are a good hand writer, you can write what you’ll need by yourself and that’s it. With minimal effort and virtually no cost you’ll have eco-friendly, stylish and unique business cards for yourself of your small business.



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– Stefania

 

 

 

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